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Understanding Your Data With Zartico
Welcome To Zartico! (Read This First)
Zartico: Your Destination Operating System
Frequently Asked Questions
The Zartico Way
Get To Know Your ZDOS®
About ZDOS 3.0
Module Overviews of ZDOS 3.0
New Terms for ZDOS 3.0
Strategic Analysis
Understanding Your Data With Zartico
Location Data
Lodging Data
Jobs Data
Event Data
Spending Data
Website Data
Support Information & How-To Instructions
Frequently Asked Questions
Support
How-To's
Training & Community
Training Opportunities
Zarticon - The Zartico User Conference
Past Zarticoach Sessions
Webinars
The Zartico User Community
Announcements & Release Notes
2023 Product Release Notes
2022 Product Release Notes
2021 Product Release Notes
Product Announcements
Implementation & Account Setup
Implementation FAQs
Place-Based Strategy
Airports
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Knowledge Base
Understanding Your Data With Zartico
Welcome To Zartico! (Read This First)
Zartico: Your Destination Operating System
Frequently Asked Questions
The Zartico Way
Get To Know Your ZDOS®
About ZDOS 3.0
Module Overviews of ZDOS 3.0
New Terms for ZDOS 3.0
Strategic Analysis
Understanding Your Data With Zartico
Location Data
Lodging Data
Jobs Data
Event Data
Spending Data
Website Data
Support Information & How-To Instructions
Frequently Asked Questions
Support
How-To's
Training & Community
Training Opportunities
Zarticon - The Zartico User Conference
Past Zarticoach Sessions
Webinars
The Zartico User Community
Announcements & Release Notes
2023 Product Release Notes
2022 Product Release Notes
2021 Product Release Notes
Product Announcements
Implementation & Account Setup
Implementation FAQs
Place-Based Strategy
Airports
Understanding Your Data With Zartico
Get the details on the data you can find in the ZDOS® and find the answers to commonly asked questions when interpreting your data.
What is average visitor spend?
Why is the sample size different than what I would expect?
Best Practices When Looking at Historical Data
How have other partners used insights from ZDOS® to achieve better outcomes?
What Modules are Great to Share with my Board or Stakeholders?
What is brought into your ZDOS® with your STR?
Location Data
Understanding boundary lines
What is a DMA?
What is an Origin Market?
What does the "Other" mean in my geographic areas?
Understanding Your Place-Based POI Strategy
How is a Visitor defined?
How is a Resident defined?
What is the Visitor-to-Resident Ratio?
What is a part-time resident?
What is a Primary POI?
What is a Contextual POI?
What is Common Location?
What are the benefits of geolocation data?
Understanding trip type by Visitors (Trip Segmentation)
How does Zartico define the difference between Visitor and Resident?
Why did we choose a 30-mile radius to define residents?
What is geolocation data and where does it come from?
Understanding geolocation data and Device-IP bridging
What do the device fluctuations in the geolocation data mean?
What is Geolocation Normalization?
How does age of user affect geolocation data?
Can I change the category of my POIs from Zartico's pre-defined options?
What are the best practices with using Geolocation data?
Webinar: Best Practices with Geolocation Data
What is a Region and why is it important?
See more
Lodging Data
Understanding Lodging Data Definitions
Jobs Data
What are BLS and NAICS codes?
Event Data
Information On Zartico Event Data from PredictHQ (PHQ)
What is PHQ Attendance?
What is the Event Size associated with PHQ Ranks?
Understanding Predict HQ Ranks
What is PHQ Rank?
What is Local Rank?
What is Aviation Rank?
See more
Spending Data
What is visitor spending data and how is it helpful?
What should I know about tourism merchant category codes?
Website Data
In the Content and Website-related modules, what does empty value mean?
View to Visit Window
Understanding Categories in the ZDOS
