What are the benefits of geolocation data?

Zartico’s Destination Operating System leverages the highest frequency and highest resolution geolocation data available allowing destinations to see visitation patterns in real-time.

The patterns created by visitors and residents alike are crucial in developing situational awareness for your destination. Here are a few benefits of geolocation data:

  1. Real-time, daily feed of all location data collected within the destination categorized by Points of Interest (defined by you, the DMO) and visitor type.
  2. Destination management monitoring by tracking visitor volume, origin markets, time of arrival, and visitor to resident ratio at key tourism hotspots.
  3. Origin markets are defined down to zip code and census block.
  4. Measures resident and non-resident devices.

 

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