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      • Products
        • ZDOS Destination & ZDOS State
        • ZDOS Airport
        • Canada
        • ZDOS State
        • Z-Light
        • Lodging Insights
        • Analyze
        • Release Notes
      • Solutions
        • Strategic Planning
        • Destination Leadership
        • Demand Optimization
        • Marketing Strategies
        • Impact Reporting
        • Agency Partners
        • Place-Based Strategy
        • Methodology
      • Our Data
        • Geolocation Data
        • Lodging Data
        • Event Data
        • Spending Data
        • Website Data
      • General FAQs
        • Frequently Asked Questions
        • How-To's
        • About Zartico
        • Onboarding FAQs

      Our Data

      Get the details on the data you can find in the ZDOS® and find the answers to commonly asked questions when interpreting your data.
      • How do I begin to understand my data?

      Geolocation Data

      • What is a Market Area?
      • What is an Origin Market?
      • How is a Visitor defined?
      • How is a Resident defined?
      • What is the Visitor-to-Resident Ratio?
      • What is a part-time resident?
      • What is Common Location?
      • What are the benefits of geolocation data?
      • How does Zartico define the difference between Visitor and Resident?
      • What is geolocation data and where does it come from?
      • How does age of user affect geolocation data?
      • Can I change the category of my POIs from Zartico's pre-defined options?
      • Understanding geolocation data and Device-IP bridging
      • Geolocation FAQs
      See more

      Lodging Data

      • What is brought into your ZDOS® with your STR?

      Event Data

      • Information On Zartico Event Data from PredictHQ (PHQ)
      • What is PHQ Attendance?
      • What is the Event Size associated with PHQ Ranks?
      • Understanding Predict HQ Ranks
      • What is PHQ Rank?
      • What is Local Rank?
      • What is Aviation Rank?
      • Event Data FAQs
      See more

      Spending Data

      • What is visitor spending data and how is it helpful?
      • What should I know about tourism merchant category codes?

      Website Data

      • Understanding Your GA4 Data in ZDOS
      • In the Content and Website-related modules, what does empty value mean?
      • View to Visit Window
      • Understanding Categories in the ZDOS®
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