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ZDOS Airport
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Demand Optimization
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Place-Based Strategy
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Geolocation Data
Lodging Data
Event Data
Spending Data
Website Data
General FAQs
Frequently Asked Questions
How-To's
About Zartico
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Help Center
Our Data
Products
ZDOS Destination & ZDOS State
ZDOS Airport
Canada
ZDOS State
Z-Light
Lodging Insights
Analyze
Release Notes
Solutions
Strategic Planning
Destination Leadership
Demand Optimization
Marketing Strategies
Impact Reporting
Agency Partners
Place-Based Strategy
Methodology
Our Data
Geolocation Data
Lodging Data
Event Data
Spending Data
Website Data
General FAQs
Frequently Asked Questions
How-To's
About Zartico
Onboarding FAQs
Our Data
Get the details on the data you can find in the ZDOS® and find the answers to commonly asked questions when interpreting your data.
How do I begin to understand my data?
Geolocation Data
What is a Market Area?
What is an Origin Market?
How is a Visitor defined?
How is a Resident defined?
What is the Visitor-to-Resident Ratio?
What is a part-time resident?
What is Common Location?
What are the benefits of geolocation data?
How does Zartico define the difference between Visitor and Resident?
What is geolocation data and where does it come from?
How does age of user affect geolocation data?
Can I change the category of my POIs from Zartico's pre-defined options?
Understanding geolocation data and Device-IP bridging
Geolocation FAQs
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Lodging Data
What is brought into your ZDOS® with your STR?
Event Data
Information On Zartico Event Data from PredictHQ (PHQ)
What is PHQ Attendance?
What is the Event Size associated with PHQ Ranks?
Understanding Predict HQ Ranks
What is PHQ Rank?
What is Local Rank?
What is Aviation Rank?
Event Data FAQs
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Spending Data
What is visitor spending data and how is it helpful?
What should I know about tourism merchant category codes?
Website Data
Understanding Your GA4 Data in ZDOS
In the Content and Website-related modules, what does empty value mean?
View to Visit Window
Understanding Categories in the ZDOS®