How does Zartico define the difference between Visitor and Resident?

What defines a person as a visitor as opposed to a resident? That is a fantastic question!

When Looking at Geolocation Data

The biggest differentiator from a visitor to a resident is whether that person has departed more than 50 miles from their known home location.

So imagine a bubble, an invisible fence, a forcefield, or a WandaVision telekinetic energy barrier... if a device is within 50 miles of their known home location they are considered a resident. They are considered a visitor if they are outside that 50-mile known home location bubble.

The 50-mile radius in the geolocation definition of a visitor aligns with the established definition set by the U.S. Travel Association (USTA).

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When Looking at Spending Data 

A visitor is defined slightly differently when looking at spending data. 

Similarly, a visitor is defined by the distance a person is seen from their known home location, but in spending data, we are pulling this information from their credit/debit card rather than a physical observation. In the case of spending, we have the zip code that is attached to the credit/debit card being used and the zip code attached to the merchant account. 

A cardholder is counted as a visitor when the center of the cardholder zip code associated with the card used is more than 60 miles from the center of the merchant zip code. 

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Really what this is defining is whether a person is in an expected or typical location relative to their day-to-day visitation pattern vs. in an unexpected location.

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