How does Zartico define the difference between Visitor and Resident?

What defines a person as a visitor as opposed to a resident? That is a fantastic question!

The biggest differentiator from a visitor to a resident is whether that person has departed more than 30 miles from their known work or home location.

So imagine a bubble, or an invisible fence, a forcefield, or a WandaVision telekinetic energy barrier... if a device is within 30 miles of their known home or work location they are considered a resident. If they are outside of that 30-mile known home or work location bubble, they are considered a visitor.

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Really what this is defining is whether a person is in an expected or typical location relative to their day-to-day visitation pattern vs. in an unexpected location.

Now you might be familiar with a 50-mile radius definition, as established by the U.S. Travel Association (USTA). So why does Zartico define a 30-mile radius instead? Glad you asked!
Because Zartico offers the highest resolution and highest frequency geolocation data available, we are able to provide greater clarity in knowing a person's home and work locations. With our keen data intelligence and additional levels of context, we intentionally departed from the 50-mile radius for the following reasons:
  1. The USTA doesn't have access to home and work locations.
  2. Due to the unforeseen factors of Covid, many residents decided to take staycations and choose to stay close to home instead of traveling long distances.
  3. We listened to you, our partners (current and prospective), and learned the 50-mile boundary was an actual pain point. For instance, when looking at Ft. Worth, day-trippers coming from Dallas are their number one market, yet it made them appear relatively invisible with such a broad threshold.
This continues to be a fascinating topic to dialogue around so please feel free to share your thoughts and insights with us directly!

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