What defines a person as a visitor as opposed to a resident? That is a fantastic question!
The biggest differentiator from a visitor to a resident is whether that person has departed more than 30 miles from their known work or home location.
So imagine a bubble, or an invisible fence, a forcefield, or a WandaVision telekinetic energy barrier... if a device is within 30 miles of their known home or work location they are considered a resident. If they are outside of that 30-mile known home or work location bubble, they are considered a visitor.
Really what this is defining is whether a person is in an expected or typical location relative to their day-to-day visitation pattern vs. in an unexpected location.
- The USTA doesn't have access to home and work locations.
- Due to the unforeseen factors of Covid, many residents decided to take staycations and choose to stay close to home instead of traveling long distances.
- We listened to you, our partners (current and prospective), and learned the 50-mile boundary was an actual pain point. For instance, when looking at Ft. Worth, day-trippers coming from Dallas are their number one market, yet it made them appear relatively invisible with such a broad threshold.