What happens when a visitor extends their stay beyond the length of an average vacation?
If a device from outside 30 miles is observed in your destination for more than 15 consecutive days then that device is recategorized from visitor to resident.
Why?
Great question. During extended lengths of stays 15+ days, that device is most likely more inclined to participate in the resident economy i.e. grocery stores versus primary POIs.
Think of college students that you don't want to skew your visitor data, or snowbirds who stay for months at a time. Part-time residents are unique and we are constantly evolving the process we have to understand data on their presence in your destination.
*This is not a visitor category that’s visible within Zartico’s Operating System but can be illuminated through a dynamic visualization. Contact your Advisor or Support to request one be performed for your destination.
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