Common Location is an insight from geolocation data measuring Visitor Origin Points.
There are two common locations Zartico uses in measuring geolocation data. Common Daytime Location (CDL) and Common Evening Location (CEL).
The Common Daytime Location where a device rests during normal daytime working hours.
Using an algorithm, and drawing from several months of historical mobile location data, a device’s likely work location is derived based on where it rests during “work” hours, defined as daytime (8 am to 6 pm) from Monday to Friday.
The Common Evening Location is where a device rests in the evening.
Using an algorithm, and drawing from several months of historical mobile location data, a device’s likely home location is derived based on where it rests during “non work” hours, defined as evenings (6 pm to 8 am) and weekends.
This might lead to some questions on the details regarding the criteria used for work location. Here's a question we wanted to address specifically.
Q: How is "known work location" defined? What if we have a large hospitality workforce that lives outside of the 30 mile radius but are not working standard 9-5 jobs being in hospitality. Some may just work a few days a week, or at odd times of day, but they aren't visitors...
A: Near provides a Common Evening Location (home) and Common Daytime Location (work). The 30 mile radius applies to both home and work location and a person is only classified as a visitor if they are more than 30 miles from home AND 30 miles from work (60 mile radius for commuters). Both criteria have to be met in order to be a visitor. For example, a person commutes 45 miles from their home to where they work in your destination. Their home is outside the 30 mile radius but their work is within your destination so they would be classified as a resident.
Interested in learning more? Visit Near's support page.
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