What is Common Location?

Common Location is an insight from geolocation data measuring Visitor Origin Points.

The Common Evening Location is where a device rests in the evening.

Using an algorithm, and drawing from several months of historical mobile location data, a device’s likely home location is derived based on where it rests during “non work” hours, defined as evenings (6 pm to 8 am) and weekends.

Near provides a Common Evening Location (home). The 50 mile radius applies to both home location and a person is only classified as a visitor if they are more than 50 miles from home to the POI where they are observed. 

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