Understanding Categories in the ZDOS

Categories are valuable for understanding what web pages people visit, and what types of places people visit in your destination.

Content Topics Are Automated

We have the ability to automatically tag all website pages with content topics through AI machine learning, meaning that even new pages that you add to your website will be automatically tagged to display in your website and content module. This greater visibility into content topics provides the insights needed to optimize your website and social strategies

In The ZDOS, Content Topics Align Across Location Data and Website Data

You may notice that the categories of Places of Impact in your location data are aligned with the ones in your website data. Through our Integrated Data Model, such innovations such as Website Contribution have enhanced insights based on these linked common categories.

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