Total number of device count observed more than 50 miles from the common device location to a point of interest in your destination.
We are here to measure your visitor economy, but what does that mean? Not every person who comes to your destination has an impact on your visitor economy, for example that person who goes to visit Grandma but doesn’t leave the house while they are there. We want to measure impact– People of impact (visitors) going to your places of impact (POI) to understand your visitor economy.
How do we define a visitor?
Total number of device count observed more than 50 miles from the common device location to the point of interest in the destination.
To learn more about common location, read What is Common Location?
Because of this, we have really specific criteria for how we count someone as a visitor.
A visitor is someone who has:
- Come from over 50 miles from where they live or work,
- Stayed for more than 2 hours in your destination, and
- Have visited at least one place of impact.
Q: Is there a minimum amount of time a person must be at a POI to be observed?
A: There is no time minimum that a person must stay at a POI to be counted a visitor, but they must meet all three criteria to be counted. In geolocation tracking, device pings have some unpredictability in how often they are capturing data while a phone is moving through your destination. For this reason, if our data captures at least one ping at a particular POI it is counted as a visit to that POI.
We expect that you might have additional questions about Visitor vs. Resident. Here is an article that should help: Understanding a Visitor vs. a Resident
What about part-time residents? Click here to find out how they are categorized!
Need more help? Talk to a real human.