What do these different event ranks mean?
PHQ Rank: A way to compare events based on their estimated impact independent of their location. The larger the value of the rank, the higher the impact of the event (scale of 0-100).
Local Rank: A way to compare events based on the impact they are estimated to have in their local area. The larger the value of the rank, the higher the impact of the event to your destination (scale of 0-100).
How to think about Local Rank vs. PHQ Rank:
Local Rank may vary even though the PHQ Rank of the events are the same. For example, a conference with 1,000 people in attendance (with PHQ Rank 50) has a Local Rank of 43 in Hong Kong where the local population density is around 64,000, while a Local Rank of 65 in Dublin, Ireland where the local population density is around 5,000. The event itself is ranked as 50 regardless of where it’s taking place. However, it’s estimated to have a larger impact on Dublin than Hong Kong given the size of the event relative to population.
Aviation Rank: A way to compare events based on the impact they are estimated to have on air travel. Events with higher Aviation Rank are expected to bring more air travel passengers than events with lower Aviation Rank (scale of 0-100).
This rank is calculated by considering several factors such as the event’s season, geo-location, day of week, event type and more. Events that are unlikely to cause an impact on airline bookings have Aviation Rank of 0.
PHQ Attendance: Represents the number of people expected to attend an event.
Understanding Predict HQ’s Scale:
PHQ Rank, Local Rank, Aviation Rank, and PHQ Attendance use the following table to translate the numeric value to rank level and tier.
| Rank Value | Expected Attendance |
|
0 - 10 11 - 20 |
~10 ~30 |
|
21 - 30 31 - 40 |
~100 ~300 |
|
41 - 50 51 - 60 |
~1,000 ~3,000 |
|
61 - 70 71 - 80 |
~10,000 ~30,000 |
|
81 - 90 91 - 100 |
~100,000 ~300,000 |
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