Unfortunately, we cannot accommodate changes from our pre-defined list, but here's why.
We receive this question from our clients quite frequently. We understand there may be a desire to change your categories from our pre-established list. For example, rather than a brewery being placed in a category as "nightlife", you might want to see that point of interest placed in a category of "brewery."
Unfortunately, we cannot accommodate these changes from our pre-defined list because of the integrated data model we've created for you and how it connects other data visualizations together in the destination operating system. For instance, the Website Content module leverages the data model aligning geolocation data to your marketing/content data in a consistent way to illuminate greater insights. This ensures you are maximizing the full breadth of what Zartico has to offer in destination intelligence. Our categories also align with Spend data and the MCC codes set by credit card companies.
We are, however, continuing to improve and update the data model as our team of data scientists along with our commitment to innovation unlocks additional efficiencies in understanding how visitors are engaging with a destination.
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