Information On Zartico Event Data from PredictHQ (PHQ)

PredictHQ supplies Zartico with worldwide event data.

What is PredictHQ?

PhQ does an extensive “crawl” of internet sites from around the world, gathering all the information they can find about events and their possible/predicted attendance.  Know that not all upcoming events and event attendance figures are posted in an obvious way on an obvious website.  

What should you know about the events listed? 

This is an incredible feat of data science on the part of PhQ to find what they do, but it’s important for Zartico partners to understand that this will never be a 100% complete list of events with 100% accurate attendance predictions.  

PhQ event lists are a great way to see the peaks and valleys of your event seasons, see events you might not have thought of, and see when several events are scheduled to happen at the same time that could cause compression issues.  PhQ also calculates interesting metrics regarding potential community impact and air travel impact.

What does "PhQ Attendance" mean?

‘PhQ Attendance’ in the ZDOS® is the predictive calculation made by PredictHQ.

Predicted or estimated attendance is not provided by most event data sources and websites, making it very hard to find.  PredictHQ makes their attendance predictions based on things like venue capacity, the popularity of the performer/team, the season/part of the year, and historical event information.

It's important for Zartico partners to note that these event insights are trending and predictive versus actual.  It’s also important to note that the ‘PhQ Attendance’ metric in the ZDOS® is their pre-event prediction, and is NOT updated once the event has happened.

How are School Holidays Reported 

School holidays show up with daily granularity meaning breaks will show up every day for the duration of the break. PHQ attendance for school breaks is either the total school enrollment or entire county school enrollment. 

What if I want to add/remove/edit events? 

You can provide feedback directly to PredictHQ via the links below. There are three options for updating your events; single event additions, bulk event additions or single event feedback. You should see the update in your ZDOS® within one week for single events or longer for bulk event uploads, depending on the number of events. If not, you will be reached out to directly for follow-up information.

Single Event update -  Complete this form and click submit. 

Bulk event additions - Fill out this spreadsheet with event details and submit the spreadsheet via this form.

Event Feedback - Complete this form and click submit. 

Check out this article to learn more about event ranks and what they mean for you.