Word of the Day: Kodawari, meaning the pursuit of perfection.
This passion and attention to detail are what drive us at Zartico. And it’s what defines these product release notes. They demonstrate our persistence to discover where we can improve and our commitment to carry through. The following updates to ZDOS® version 3.0 are designed to provide the clearest view of the visitor economy, no matter how small the update may be.
Marketing: Social Media Added "Campaign Name" as a filter.
Foundations: Distribution - Visitor Changed the unsold inventory heatmap to positive numbers so darker colors are shown as the larger numbers. And changed the "Available Hotel Inventory" hotel demand insight to show as zero rather than negative if a partner does not subscribe to demand.
Trends: Visitor Spending Added "Visitor Spending by Category" insight
Guide: Your Destination Weekly STR - Corrected the source in the description to STR Weekly instead of STR Monthly as all the KPI in this module are tied to STR Weekly reports.
Trends: Visitor Flow Re-sorted the "Percent Visitors & Visitor-to-Resident Ratio by POI Category" insight from greatest to least rather than alphabetical.
Guide: Your Legislators Removed unknown cities and added Visitor Country to the guide.
Lodging: Hotel Monthly Added an insight showing ADR by both geography and month as a slider option.
Why is my tax data no longer displayed with decimal points?
The removal of the decimal point from tax data is in better alignment with our methodology to round large sums to the nearest whole number to have the most meaningful insights. Please be aware that this change may cause variances when summing values over time.
More information regarding how the ZDOS leverages your tax data to measure and monitor the overall health of your destination's visitor economy.
If you’d like to share feedback on 3.0, we’d enjoy hearing from you here. We'd love to hear what you like or what you'd like to see us improve in our next round of product updates. Be sure to join our new LinkedIn User Community Group, where you can connect with fellow destination leaders.