Guide: Your Destination (Module Overview)

See a high-level view of your visitor economy with the Visitor Economy Index and quick looks at how your hotels are performing, where your visitors are coming from, and how your visitors are spending.

With our new Visitor Economy Index, understand how your overall visitor economy is trending compared to last year. Get a report of important hotel KPI’s, monthly occupancy and ADR. See visitation by trip type and in-state vs. out-of-state, what origin markets are spending the most, where visitors are spending in your market, and categories they’re spending in.

This module will differently display for monthly, weekly or no STR 

Questions this module is designed to answer: 

  • How is my visitor economy performing compared to last year?
  • Where are visitors to my destination coming from?

  • Where are visitors going within my destination? What are visitors spending money on within my destination?

  • How many devices is this snapshot based on?

Insights you will see in this module include: 

  • Visitor Economy Index
  • Visitor-to-Resident Ratio
  • Avg. Visitor Spending
  • Visitor Origin
  • Overnight vs Day trip visitor
  • Top 10 Origin Markets
  • Top 5 Regions Visited & Visitor-to-Resident Ratio
  • Top 5 Spend Categories & Average Spend per Cardholder
  • Visitor Device Count Sample Size
  • Visitor Cardholder Count Sample Size

Watch a walkthrough of the Your Destination Module in 3.0

HubSpot Video

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