Where do visitors spend when they are in the destination? Learn how this modules answers this question!
This module will help you understand how visitors are spending in your destination, so that you can align your strategy with the visitors that are spending the most and what they are spending it on.
Questions this module will answer:
- How are visitors spending throughout the destination?
- How does your destination's average visitor spending compare to the average of Zartico partners?
- Are the visitor Market Areas spending the most also visiting the most?
- What are your visitors spending money on in your destination? How does that compare to the previous year?
- How does your destination's restaurant to fast food spend ratio compare to the average of all Zartico partners?
- Which income levels are spending the most in destination and which are the highest value?
- Which age groups are spending the most in destination?
- What combination of age and income spend the most in destination?
- How does visitor spending vary by those with or without children?
Watch a walkthrough of the Spending module (previously labeled Visitor Spending)!
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