Want a module to help equitably manage visitation to your destination?
See how you can distribute visitors to under-visited areas and away from hotspots, so you can equitably manage visitation throughout your destination.
The second of the Five Foundations of a Contemporary DMO is Visitor Distribution. These are a set of techniques you can use to maximize the economic opportunities from the visitor economy while maintaining a high resident quality of life. Use these insights from the Zartico Location licensed data set from Near to see where your visitation is concentrated, where your Visitor-to-Resident Ratio is high, where you have unsold hotel inventory, and seasonal shifts in visitation patterns.
Questions this module is designed to answer:
- How is your visitation distributed by region?
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Where are there potential tourism hotspots?
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When and where do you have available hotel capacity?
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How does visitor behavior change over the course of the year?
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How does average visitor spending change over the course of the year?
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How do visitor demographics change over time?
Insights you'll find in the the Demand Generation Module include:
- Visitors % of Total:
- Visitor-to-Resident Ratio:
- Available Hotel Inventory
- Visitor behavior change over year
- Visitor spending change over year
- Visitor Demographic Trends
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