Want a module to help equitably manage visitation to your destination?
See how you can distribute visitors to under-visited areas and away from hotspots, so you can equitably manage visitation throughout your destination.
The second of the Five Foundations of a Contemporary DMO is Visitor Distribution. These are a set of techniques you can use to maximize the economic opportunities from the visitor economy while maintaining a high resident quality of life. Use these insights from the Zartico Location licensed data set from Near to see where your visitation is concentrated, where your Visitor-to-Resident Ratio is high, where you have unsold hotel inventory, and seasonal shifts in visitation patterns.
Questions this module is designed to answer:
- How is your visitation distributed by region?
Where are there potential tourism hotspots?
When and where do you have available hotel capacity?
How does visitor behavior change over the course of the year?
How does average visitor spending change over the course of the year?
How do visitor demographics change over time?
Insights you'll find in the the Demand Generation Module include:
- Visitors % of Total:
- Visitor-to-Resident Ratio:
- Available Hotel Inventory
- Visitor behavior change over year
- Visitor spending change over year
- Visitor Demographic Trends
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