Where are visitors coming from and how are they moving throughout my destination? Learn how this modules answers this question!
Understanding where travelers visit and when travelers visit, not only gives an indication of why they visit but also gives your DMO the situational awareness needed to become better stewards of your destination. Contextualizing this with information on events, conventions, and meetings helps you better understand traveler motivation.
This module will help you understand where your visitors are coming from and where are they going, so that you can understand how visitors and residents are moving through the points of interest in your destination.
Watch a walkthrough of the Movement module (previously Visitor Flow)
Questions this module is designed to answer:
- Where are visitors going within my destination?
A visitor is defined as a device that is more than 50 miles from their home or work location. They have to spend 2+ hours within the defined boundary and are observed at a defined point of interest. Visitor-to-Resident Ratio shows the volume of visitors compared to the volume of residents. The higher the number, the more visitors compared to residents. This insight is not tied to the "Region" filter. Tip: Click into a region to understand visitation and visitor-to-resident ratio trends by city within the region.
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What types of places are visitors going within my destination?
Visitor-to-Resident Ratio shows the volume of visitors compared to the volume of residents. The higher the number, the more visitors compared to residents. This insight is not tied to the "Category" filter. Tip: Click into the % visitors to understand the top 10 Market Areas where visitors are coming from. Click into the Visitor-to-Resident Ratio to understand the top points of interest based on Visitor-to-Resident Ratio.
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Of my top points of interest, which see more visitors and which see more residents?
The size of the bubble indicates total visitor and resident counts, the larger the bubble, the more visitation. Only primary points of interest are included on this chart. This insight is not tied to origin market (Country, County, City, Market Area) filter. If nothing appears in the chart when a Primary Category is selected, it is likely that you have no primary points of interest within that category. Tip: Click into any point of interest to understand the top origin markets. Select different POI Categories within the filter to see like points of interest.
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Where are my visitors coming from?
This insight is not tied to origin market (Country, County, City, Market Area) filters. If you select "Residents" this insight will appear blank.
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Where within my destination are my top origin markets most likely to visit?
This insight is not tied to "Region" filter. If you select "Residents" this insight will appear blank.
Want to learn more about Visitor Flow and the Place Strategy? Watch this webinar!
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