Does your destination know what happened today? Yesterday? This month? Last month?
Destinations are complex systems. There is no magic bullet or simple multi-step strategy to success. Emerging DMO leaders like you need access to high-frequency, high-resolution intelligence in real-time in order to be empowered to make better decisions stewarding your destination while improving the lives of both residents and visitors alike.
To have Situational Awareness, you need Intelligent Data. What is Intelligent Data?
- Intelligent Data is real-time, clean, consistent, and most importantly credible
- Intelligent Data is data from a variety of perspectives:
- Data from a Travelers Perspective
- Awareness and desirability, opportunity, logistics and planning, enjoyment, sharing, and advocacy
- Data from a Travelers Perspective
- Intelligent Data from the Community:
- What is the community sentiment and how do you measure it? How do you connect with city planning, the mayor, transportation, etc?
- Intelligent Data measures a new holistic scorecard – New KPIs, Metrics, & Leading Indicators.
- Intelligent Data Measures what is Important to you:
- Death of a cookie only matters if you only care about marketing ROI. If you care about destination management, other metrics rise to the top.
- Knowing how we're performing against our strategic plan or when to celebrate success because we've been measuring it appropriately.
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