December 2, 2022 Release Notes

Zartico provides solutions to the biggest challenges that contemporary Destination Organizations face. Hard problems such as understanding visitor-to-resident ratio, visitor distribution, and spending benchmarks. However, before we can solve these big things we need to make sure we’re also solving the small things. This installment of our Product Release Notes will highlight all the small, but important things we’ve solved in the past few weeks.  

 

Marketing: Planning

To assist with understanding seasonal visitation trends, we’ve created a new heat map for the seasonal (Winter, Spring, Summer, Fall) peaks and valleys of visitation. This heat map is a slider found within the ‘Selected Visitor DMA - Seasonal Visitation Trends’ insight. 

 

Lodging: Hotel - Monthly 

Updated both Revenue and Demand YOY % change heatmaps to grey out cities without demand or revenue

Foundations: Economic Opportunity

Fixed a typo in the sentence "How many jobs are in your destination's leisure and hospitality industry?" Plurals can be so possessive sometimes... 😉

Bug Fixes...🐛🐜🐞

Fixed a bug in the Tax and BLS insights to prevent duplicated data from being loaded/reflected.


Please don't hesitate to share your product feedback with us. Many of the updates and improvements you see in version 3.0 came as a direct result of our partner's input. We’d enjoy hearing from you here. We'd love to hear what you like or what you'd like to see us improve in our next round of product updates.

And be sure to join our new LinkedIn User Community Group, where you can connect with fellow destination leaders.