This module can help identify the many ways the spending in the visitor economy supports the destination’s economy.
See the full impact of your visitor economy, so you can communicate to media, residents, elected officials, and stakeholders the value of your destination's tourism industry.
The third in the Five Foundations of a Contemporary DMO, economic opportunity helps you focus the economic power of the visitor economy into economic opportunity for your residents. Use these insights to see the different ways visitors spend during their visits to your destinations and jobs they support with this spending. This module can help identify the many ways the spending in the visitor economy supports the destination’s economy outside of the typical categories of hotel, restaurant and rental car spending.
Questions this module is designed to answer:
- How much tourism-related tax has been collected fiscal-year to date?
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How much do visitors spend in your destination?
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What is the visitor Impact on your destination's economy?
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How many jobs are in your leisure and hospitality industry?
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How does your leisure and hospitality industry compare to other industries?
Insights you'll find in the the Demand Generation Module include:
- Tourism Taxes FYTD
- Tourism Taxes
- Avg. Visitor Spending
- Benchmark - YOY Avg. Visitor Spending
- Visitor Spending Profile
- Avg Credit Card Spend Per Category
- Share of Visitor Spend & Visitor Wallet by Category
- Leisure & Hospitality Jobs
- Avg Monthly Employment & wage comparison
Watch this walkthrough of the Economic Opportunity Module
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