ZDOS Destination & ZDOS State
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      Origin Behaviors (Module Overview)

      What do I need to understand about my origin markets? Learn how this module answers this question!

      This module will help you understand the market characteristics so that you can allocate media decisions and develop marketing and promotions strategy to reach visitors from a given market effectively. 

      The Origin Behaviors Module is one of your Insight Modules in which a DV + Strategy POVs can be requested. 

      What Does This Module Tell Me? 

      • What are the highest impact origin markets to your destination? 
      • How do the selected Markets compare to the average visitor in visitation and spend?

      • Where do visitors from the selected Visitor Market Area go within my destination and how does it differ from the overall visitor?

      • What web content topics do the visitors from the selected Visitor Market Area engage with and how does this differ to the overall visitor?

      • What are the demographics of your destination's credit card spenders from the selected Visitor Market Area

      Options:

      Read step-by-step instructions

      Watch the video

      Follow these steps to understand the behaviors of your selected market areas: 

      Step 1: Select the market areas you would like to compare.

      Select Markets-3

      Step 2: Evaluate the KPIs for the selected markets. Compare Accommodations, Retail, and Restaurants against KPI totals to assess the impact. 

      Evaluate KPIs

      Step 3: Explore what types of places the selected markets engage with most compared to your overall visitor. These are types of places you may want to include in your content. 

      Market engagment by category

      Step 4: Explore the type of Website content the selected markets are engaging in. 

      Market engagment by Website

      Step 5: Explore the demographic makeup of your selected market areas.

      Market demographic makeup

      Step 6: Compare the selected market areas.

      First by sorting by individual KPIs as necessary to target the best markets for your goals. 

      Compare Selected Markets

      Then look at where your top markets are going by Region. Drill in to see by city. 

      Compare market visitation to regions

      And then compare your selected market by demographics.

      Compare market demographics

      Watch this walkthrough of the Origin Behavior Module for more detail on each step. 


      Link to video walkthrough for the Origin Behaviors module 

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