What do I need to understand about my origin markets? Learn how this module answers this question!
This module will help you understand the market characteristics so that you can allocate media decisions and develop marketing and promotions strategy to reach visitors from a given market effectively.
Watch this explanation of the Marketing: Planning module
Questions this module is designed to answer:
- What are the highest impact origin markets to your destination?
- What is the share of visitation, visitor spend and web sessions from selected Visitor DMAs
- What cities are visitors from the selected Visitor DMA coming from?
- When are visitors from the selected Visitor DMA in my destination?
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Where do visitors from the selected Visitor DMA go within my destination and how does it differ from the overall visitor?
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Are visitors from the selected Visitor DMA more or less likely to be observed at your accommodations or key destination drivers than the overall visitor?
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Where do visitors from the selected Visitor DMA spend money in destination and how does it differ from the overall visitor?
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What web content topics do the visitors from the selected Visitor DMA engage with and how does this differ to the overall visitor?
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What share of your overall visitors do visitors from the selected Visitor DMA make up by month and is it increasing or decreasing compared to previous years?
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What are the demographics of your destinations credit card spenders from the selected Visitor DMA?
Watch a walkthrough of the Strategic Planning Module in 3.0
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