Airport FAQs

Find answers to commonly asked question about airport ZDOS

• Understanding the airport place-based strategy

• What is an outbound/Inbound passenger?

• How does employee filtering work?

• What is the difference between distribution and market share? 

• What is a DMA?

• What is a POI?

• How does ZDOS measure parking lot usage?

• Best Practices for Using Filters

• What is a Baseline?

• What is CEL (i.e. Where they live)?

• Limitations/Considerations of Geolocation data

• What is Cross-visitation?

• How does Zartico measure reverse leakage?

• What is Normalization?