Understanding Baselines

Want to know how you are doing compared to last year? Learn more about Baselines here!

Baselines allow you to compare yourself to yourself over a period of time. A common Baseline you will see in the ZDOS® is year-over-year comparison. This is showing you your destinations status compared to the same date last year. 

Where will I see baselines in the ZDOS? 

You will find year-over-year comparisons, "aka" baselines throughout your modules. Most commonly in your Lodging, Marketing and Trends modules. 

What does a baseline look like?

There are a several different visualizations for baselines we use in the ZDOS. You will recognize a baseline when it is comparing this year (TY in ZDOS) to last year (LY in ZDOS). Below are two examples of baselines. 

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Watch this short explanation of baselines. 

HubSpot Video

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