It is indisputable, Mother Nature is not very predictable.
By extension, the impact of weather on travel is also indisputable. 😎
While we may not be able to tame Mother Nature; a recent product update detailed below does allow better weather tracking capabilities within the ZDOS®.
Now if we could only understand the difference between mostly sunny 🌤️ and partly cloudy 🌥️.
The following will detail two new product enhancements within the Media Planning Module
The first update inside the Media Planning module reflects the addition of the destination DMA temperature to the weather insight. This enhancement allows our partners to compare the origin market temperature to the temperature in their market. This is in addition to the existing historical average temp for the origin market.
Our second enhancement within the Media Planning Module affects location data. Partners can now isolate visitation trends to POI categories, such as accommodations, or trip type inside the Media Planning module via new filters at the top of the module.
Lastly, as part of our regular housekeeping 🏠to improve the user experience, we made some refinements to the Analytic Designer formatting and categories throughout the ZDOS®.
Feel free to submit your feedback on the ZDOS®️ or if you need help, email us at support@zartico.com. We love to hear what our partners like or what you'd like to see us improve in our next round of updates!