Understanding trip type by Visitors (Trip Segmentation)

Because Zartico's Operating System leverages the highest frequency and highest resolution geolocation data available, we're able to illuminate standard trip segmentation.

We've developed the following trip segmentation below to illuminate the insights for your visitor economy.

  • Short trip: 2-4 hours at your destination
  • Day trip: 4-8 hours at your destination
  • Long day trip: +8 hours at your destination, no overnight stay
  • Overnight trip: +8 hours at your destination, with overnight stay (observed the next day or 24 hours after entering your destination boundary)

Do you have a specific question about the trip segmentation of your destination experiences? Contact us here.