Your Places Of Impact (POIs) are all assigned a standard Zartico category so you can see overall how people in your destination are engaging with your destination.
When we bring in your Places of Impact (POIs) to the ZDOS™ using our Place-Based Strategy, we group these POIs for you geographically by things like county, city, or region. We also group them by type, called categories. Due to the Zartico Integrated Data Model, these categories span across geolocation data and website data.
Examples of POI Types for Each Category
- Hotel
- Motel
- Resort
- RV Park
- Campground
- Farms
- Ag Auction Sites
- Farm Markets
- Pumpkin Patch/Hayride/Apple Orchard etc
- Stables
- Arboretum
- Creamery
- Ranch
- Horse Camps
- Art Museum
- Art Gallery
- Live Theater
- Concert Venues
- Amphitheaters
- Fairgrounds
- Rodeo
- Comedy Club
- Historic Sites
- Non-Art Museum
- Amusement Parks
- Casino
- Scenic Attraction
- Aquarium
- Zoo
- Planetarium
- Waterpark
- Caves
- Industrial Parks
- Downtown Office buildings with only office space (most will be mixed use)
- B2B
- Headquarters Buildings
- Government Building
- Memorial
- Visitor Center
- Cemetery
- Native Reservation
- Convention Centers
- Conference Centers
- Elks, Rotary, Eagles etc.
Retail
- Individual Stores
- Shopping Mall
- Gas Stations
- Pharmacy
- Grocery Stores
- Specialty Retail
- Banks
- Outfitters/Rental of outdoor equipment
- B2C Services
- Liquor Store
- Stadium
- Sports Complex
- Youth Sports Fields
- Polo Club
- Shooting Range
- Airports
- Railway Depots
- Public Transit Stations
- Ferry Terminals/Cruise Ports
Find out more about POIs...
Can I change the category of my POIs from Zartico's pre-defined options?
Frequently Asked Questions About POIs