Delivering direct value to destination clients through marketing performance workflows and improved user experience
November is a big month for ZDOS® enhancements! Check out this highlight reel from Senior Director of Product Natalie Jamieson, and keep reading for details.
NEW! Executive Pulse module (ZDOS® Destination & State)
This one-page, grab-and-go report highlights your visitor economy’s impact on your destination, with a focus on:
- Visitor contributions to key economic sectors
- Origin and opportunity markets
- Visitor demographics
- Visitor-to-resident balance
💡 Log in monthly to export this as a PDF — it fits on one page! — or auto-schedule an email to your CEO or board chair. We recommend taking this destination pulse on the 10th of each month.
User experience improvements help you flow through your modules (ZDOS® Destination & State)
Based on your feedback, we’ve moved the most-used insights to center stage, lengthened your top markets list, and put metric definitions at your fingertips.
Visitor contribution KPIs have a new prominent place in the Visitor Snapshot module.
These are the most-used ZDOS® insights for communicating impact.
Find the Quality Visit Index in the Strategic Planning module.
The QVI also got a glow-up — color coding and icons make it easy to see which markets rise to the top. See your top 25 markets by default, and click the dropdown to access destination averages.
💡 Click any visitor market to open your Profile Builder module, automatically filtered to display that market.
Improved insight labels make it easier to understand your data.
Hover over an insight, then click on the question mark icon to find detailed definitions.
Interpret Share of Overnight Visitors more accurately.
The redesigned chart emphasizes % of Overnight Visitors as a change in share, not volume.
Updated diagnostic metrics feature data load dates.
Enhances trust and transparency when sharing insights or making strategic decisions.
Geographic filters configured to isolate associated places.
Looking for a specific city in Washington County? Select your county from the dropdown, then see only that county’s cities in the corresponding city filter.
Lodging data in Event Report and Impact Report (Zartico Lodging Data subscribers)
Subscribers can now use accommodations insights to better tell the story of attracting high-quality visits that make a net positive impact on the destination. Evaluate lodging lift during event periods and monitor changes in lodging KPIs alongside other key destination indicators.
Refactored Website Attribution data enhances capture rate
We have implemented innovations within our Website Attribution pipeline to improve the capture rate between visitors to the website and in-destination visitors. Campaign source identification has also improved, giving you clearer visibility into the digital efforts influencing visitors. Some Website Attribution subscribers may see slight changes in overall trends.
Tidied-up workspaces put the focus on insights
Throughout ZDOS®, we’ve made functionality improvements to remove extraneous labels, clarify formatting, simplify drill-in options, standardize module filters, and address several top-reported bugs. We hope these enhancements make using ZDOS® that much smoother and more delightful.