Walk through an overview of your Strategic Planning Tool
Let’s get you started in the Zartico Destination Operating System (ZDOS) for Canada! By now you should have been sent an activation email from Zartico@zartico.com. If you didn’t receive the email yet, click here to find out how You will need to set up your account and password to access your airport's information within the application.
What are the most important things to do first within the Zartico OS?
- Familiarize yourself with navigating the modules and charts so you can quickly locate your insights.
- Play with the Filters to learn how to adjust the data you see.
Inisight Overviews
As you get comfortable navigating you ZDOS®, start with the following insights to give you a great strategic understanding of what's happening in your destination.
Who is visiting your destination?
This insight shows you domestic visitors to your destination. These are visitors coming from more than 80 km away from their common evening location. You can find this insight in your Director's Brief.
What is my share of visitation from the United States by State?
This insight shows you U.S. visitors to your destination. This will show you visitors by state. You can find this insight in the U.S. Visitor Origin Module.
Watch this quick explanation of understanding where visitors are coming from in your ZDOS®.
Where are visitors going in your destination?
This insight shows you where visitors are going by category. This compares this year to last year so you have clear insight into what types of places visitors are coming to experience in your destination. You can find this insight in your Director's Brief.
Watch this quick explanation of understanding where visitors are going.
How Are Visitors Spending Within Your Destination?
This insight shows you where U.S. cardholders are spending by category. This compares this year to last year so you have clear insight into what types of places are bringing in more dollars into your destination. You can find this insight in your Spending Module.
Watch this quick explanation of understanding how U.S. cardholders are spending within your destination.
Which states are your website visits coming from? How has that changed YOY?
This insight shows you where your organic website traffic is coming in from by State. This is great to see who is naturally looking to visit your destination. You can find this insight in your Website - GA4 Module and scroll to the bottom of the page.
Watch this quick explanation of value of understanding where your website traffic is coming from.
Start with these key insights to understand who is coming to your destination and how they are engaging with your website.