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Event Report (Formerly Event Insight) Module Overview

Want to see the impact of an event on your destination? Check out this module!

This Module will help you understand how visitation and spend trends change by selecting the date range and city or county where an event occurred.

What is the Goal of this Module? 

This module helps you have an easier way to see the impact of events on your destination with just a few clicks. 

What Does This Module Tell Me? 

The insights look at the change in selected insights compared to the average over the same days during the previous four weeks. The Event Reporting Module puts community impact front and center, shining a spotlight on destination lift metrics and illustrating the impact of hosting an event on your community.  

In this module you can understand how visitor and resident spending changed during your event date in key leisure categories: restaurants, attractions, retail, and nightlife.
Subscribers to Zartico Lodging Data or STR Weekly reports will also see lodging lift metrics, including changes in occupancy and ADR. 

In this module, you will see: 

  • The impact of an event on visitation within an area of your destination
  • The impact of an event on spending within an area of your destination
  • Information on the visitors that were observed in the area during the event

Options:

Read step-by-step directions

Watch a video walkthrough

Follow these steps to see an Event's Impact: 

Step 1: Select the date range of when the event occurred. 

Select Event Date-1

Step 2: Look at how the visitor spend changed compared to the same time frame in the previous four weeks, paying attention to the sample size. 

compare visitor spend

Step 3: Look at how your STR changed compared to the same time frame in the previous four weeks. NOTE: If you do not have STR, you will not see these insights in your module and will not see blank insights. 

compare STR

Step 4: Look at how visitors share of wallet compared to the same time frame in the previous four weeks as well as how it compared to resident spending.

Compare visitor share

Step 5: Look at top 5 origin markets for the event time frame as well as the change in those origin markets compared to the same time frame in the previous four weeks.

Change in Top origin Markets

Step 6: Look at top resident origin cities during the event. 

Resident origin

Step 7: Look at spending trends during the event compared to the same time frame in the previous four weeks.

Spending Trends

Step 8: Look at visitation trends during the event compared to the same time frame in the previous four weeks, including increases and decreases to visitation to regions. 

visitation trends

Watch this Video Walkthrough of the Event Insight Module to see more details.

Link to the video walkthrough of the Event Insight module

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