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Best Uses for Visitor-to-Resident Ratio

Visitor-to-resident ratio is helpful in several ways. Learn more here!

The visitor-to-resident ratio is a metric used to measure the balance of visitors to residents in a particular area. This ratio can be used to understand the level of tourism in an area and the impact it has on the local community. High ratios may indicate a strong tourism industry, while low ratios may indicate a lack of tourism or a more residential area.

The visitor-to-resident ratio can be useful for:

  • Understanding the “stress” a visitor economy is placing on the resident quality of life.
  • Identifying potential areas of compression and opportunity. This allows the DMO to more strategically disperse its tourism traffic as a destination management organization.
  • Empowering DMOs to spot potential resident sentiment issues before they reach a tipping point.

Learn more about how the visitor-to-resident ratio is calculated here. 


Watch this video to learn more about the best uses for the visitor-to-resident ratio.