Visitor-to-resident ratio is helpful in several ways. Learn more here!
The visitor-to-resident ratio is a metric used to measure the balance of visitors to residents in a particular area. This ratio can be used to understand the level of tourism in an area and the impact it has on the local community. High ratios may indicate a strong tourism industry, while low ratios may indicate a lack of tourism or a more residential area.
The visitor-to-resident ratio can be useful for:
- Understanding the “stress” a visitor economy is placing on the resident quality of life.
- Identifying potential areas of compression and opportunity. This allows the DMO to more strategically disperse its tourism traffic as a destination management organization.
- Empowering DMOs to spot potential resident sentiment issues before they reach a tipping point.
Learn more about how the visitor-to-resident ratio is calculated here.
Watch this video to learn more about the best uses for the visitor-to-resident ratio.