Agencies work hard to deliver value for their clients by putting Zartico’s destination data into action. We've got a new way to equip you for excellence!
Our new certification program for marketing agencies is free to you and is designed to support your work across all mediums. ZDOS™ certification gives your team the advantage when it comes to analytical skills, turning insights into personalized tactics, and building new data connections. We can’t wait to begin this journey with you.
To kick the program off and begin your self-serve training, we’ll provide your team access to Zartico Academy. In order to set this up, we will need a list of all agency staff who will need access to ZDOS™ and our Academy. Please fill out this form to ensure we are prepared for all your team members. We estimate that the coursework will take approximately 3 hours total for each person to complete.
We are also asking that to earn the “certified partner” status your team agree to meet quarterly with Zartico’s Partner Experience team to discuss and track the success towards your goals and review new agency-specific uses for data.
Here are just a few of the benefits of our certification program:
- Upleveling data-analytics: Our program enhances your team's power to leverage data to drive decision-making. You'll expand your skills collection, analysis, and interpretation of data to identify trends and optimize your marketing campaigns.
- Aligns with your marketing tactics: Our program touches on a comprehensive understanding of the marketing ecosystem. We’ll explore different channels, strategies, and tactics that can be used to reach your target audiences and for market-focused applications.
- Alignment with all DMO departments: Our program aligns with your relationship goals with all departments within a DMO. This will ensure that you're all working together towards the same goals.
- DMO challenges in the community: Our program provides a deep understanding of the challenges faced in communities. This understanding can be applied to game-changing strategies for creating and reaching relevant and effective marketing campaigns.
- Continuing education for the Agency Team: Our program is designed to be an ongoing learning experience. At Zartico we understand your agency team has the greatest power to use data to drive impact for clients. To support this, you’ll have access to ongoing resources and support to help you stay up-to-date on the latest ZDOS trends.
- New SOWS: Most often you’ll consider the development of new scopes of work or expanding existing SOWs that support strategic planning and data management. We’ll share our recommended applications and approaches. We typically see data-focused briefs, monthly continuous strategic planning, personalization strategies, and Destination Management.
- Reporting: ZDOS can be easily leveraged to create reports that show backup for performance tracking metrics.
- High-level reporting and storytelling: Using our best practices, we can help you further create indisputable high-level reports and stories that will impress your clients and win awards! You can also lean on our team for additional stage time and presentation opportunities.
- Assets to leverage in new business development: Ability to use Zartico certification on new RFPs and use preferred partner logo on your website.
Interested? Contact us to find out more about this program for your agency!