Now you might be familiar with a 50-mile radius definition, as established by the U.S. Travel Association (USTA). So why does Zartico define a 30-mile radius? Glad you asked!
We at Zartico are confident that we are able to provide greater specificity and clarity, knowing a person's home and work locations. Because of our keen data intelligence and additional levels of context, we intentionally departed from the 50-mile radius for the following reasons:
- The USTA doesn't have access to home and work locations.
- Due to the unforeseen factors of Covid, many residents decided to take staycations and choose to stay close to home instead of traveling long distances.
- We listened to you, our partner (current and prospective), and learned that the 50-mile boundary was an actual pain point. For instance, when looking at Ft. Worth, day-trippers coming from Dallas are their number one market, yet it made them appear relatively invisible with such a broad threshold.