Zartico and Intelligent Data are synonymous. But intelligence is much more than what we know; it's also how we think.
Zartico's data connections fall into three primary categories. By collecting data from these various sources, it will give you a more holistic approach to make better decisions in real time. The categories are as follows:
Data Brought by Zartico:
(data licensed and included in the platform)
- Lodging data (add-on)
- Geolocation data
- Credit card data
- Event demand data
DMO Data Sets
(data brought by you, the DMO)
- DMO subscription data
- CRM (Simpleview or iDSS)
- Hotel and short term rentals (STR, AirDNA, Key Data)
- DMO digital data
- Marketing performance (Google Campaign Manager, Sizmek, StackAdapt)
- Social media (Facebook post insights, Facebook audience, Facebook Ads, Instagram account and media insights)
- Website contribution (Google Analytics)
National and International Public Data Sources
(data automatically included in the platform on behalf of your DMO)
- Destination performance (census, jobs, exchange rates, weather)
- Standard categories (Place categories and content topics)
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