What types of data connections does Zartico utilize?

Zartico and Intelligent Data are synonymous. But intelligence is much more than what we know; it's also how we think.

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Zartico's data connections fall into three primary categories. By collecting data from these various sources, it will give you a more holistic approach to make better decisions in real time. The categories are as follows:

Data Brought by Zartico:

(data licensed and included in the platform)

  • Lodging data (add-on) 
  • Geolocation data 
  • Credit card data 
  • Event demand data 


DMO Data Sets

(data brought by you, the DMO)

  • DMO subscription data
    • CRM (Simpleview or iDSS)
    • Hotel and short term rentals (STR, AirDNA, Key Data)
  • DMO digital data
    • Marketing performance (Google Campaign Manager, Sizmek, StackAdapt)
    • Social media (Facebook post insights, Facebook audience, Facebook Ads,  Instagram account and media insights)
    • Website contribution (add-on)
    • Website content (Google Analytics)

National and International Public Data Sources

(data automatically included in the platform on behalf of your DMO)

  • Destination performance (census, jobs, exchange rates, weather)
  • Standard categories (place categories and content topics)


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