Don't be alarmed. An alert is less distressing than you think.
Alerts are notifications sent to your email (or mobile phone) with real-time KPI updates. Zartico wants to bring the data to you via quick alerts so that you can recognize rapidly changing conditions and make effective decisions as a result.
Imagine your online banking app. You should have a feature that allows you to set an alert to notify you when your balance drops below a certain dollar threshold (of your choice) or when a deposit hits your account. In a very similar way, we have made it easy for you, the DMO, to customize what KPI changes you desire to receive.
Examples of alerts include:
- Visitor to resident ratio (using location data)
- STR performance - last week compared to trailing 4 weeks and/or YOY difference
- Organic search traffic - last week compared to trailing 4 weeks and/or YOY difference
- Marketing performance summary - Concentration of impressions in top 10 markets, view-through rate, hotel bookings
- Organic social performance - Average unpaid reach per post
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