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What is a Standard Data Set?

Standard data sets are constant and comparable data sets across all partners that can create benchmarks for measuring destination visitation.

The use of standard data sets allows for unprecedented metrics and benchmarking in a highly competitive and thriving industry. Wouldn't it be incredible to see how you are doing year-over-year compared to yourself as we well as other destination managers in your league? Now you can! 

 

Standard data set brings in complete and standard groupings of insights that are measured across all Zartico partners. This allows you to see how the industry as a whole is performing as well as where you sit within those measurements. 

Zartico's Integrated Data Model

The Zartico Integrated Data Model™ comprises the highest frequency and highest resolution geolocation data, spending data, and event data for both residents and visitors, and all event types. Zartico has licensed geolocation, spend and event data. These data sets along with public data sources and specific DMO subscriptions create the Integrated Data Model™.

IGM - Full Photo-2
  1. Data Brought by Zartico: Geolocation, spend, and event, dated back to January 1, 2019.
  2. National/International Public Data Sources: Jobs, wages, weather, etc.
  3. DMO Data Sets: • Subscriptions data (Key Data, CRM, STR, etc.) • Marketing (Google, Facebook, etc)

 

 

 

 

Below is a full list of standard data sets we bring in and measure in the ZDOS®:

Category

Data Source or Feature

Which Zartico Product

Website

Google Analytics 

All

Website

Website Contribution (Zartico)

All

Marketing

Google Ads 

All

Lodging

Smith Travel Research (STR) - Weekly

All

Lodging

Smith Travel Research (STR) - Monthly

All

Lodging

AirDna Monthly Med 

All

Lodging

AirDna Trend 

All

Lodging

All The Rooms 

All

Lodging

KeyData 

All

Social Media

Facebook Post Insights 

All

Social Media

Facebook Audience Insights 

All

Social Media

Instagram - Audience 

All

Social Media

Instagram - Media Insights

All

CRM

IDSS

All

CRM

SimpleView 

All

Location Data

Near (Daily Location Data Licensed by Zartico)

All

Location Data

Near (Location Normalization) (Zartico)

All

Events

Predict HQ (Licensed by Zartico)

All

Events

Predict HQ School Holidays (Licensed by Zartico)

All

Visitor Spending

Affinity Spending & Demographics (Licensed by Zartico)

All

Visitor Spending

Visa Destination

All

Zartico

Place Categories (Zartico)

All

Zartico

Content Topics (Zartico)

All

Misc

BLS

All

Misc

Exchange Rate

All

Misc

National Parks Service

All

Misc

TSA Traveler Throughput

All

Tax

New Tax Standardized Schema

All

Marketing

Google Campaign Manager

Standard & Enterprise Partners Only

Marketing

Sizmek 

Standard & Enterprise Partners Only

Marketing

StackAdapt 

Standard & Enterprise Partners Only

Social Media

Facebook Ads

Standard & Enterprise Partners Only

Social Media

Twitter Organic 

Standard & Enterprise Partners Only

Social Media

Youtube 

Standard & Enterprise Partners Only