Standard data sets are constant and comparable data sets across all partners that can create benchmarks for measuring destination visitation.
The use of standard data sets allows for unprecedented metrics and benchmarking in a highly competitive and thriving industry. Wouldn't it be incredible to see how you are doing year-over-year compared to yourself as we well as other destination managers in your league? Now you can!
The standard data sets bring in complete and standard groupings of insights that are measured across all Zartico partners. This allows you to see how the industry as a whole is performing as well as where you sit within those measurements.
Zartico's Integrated Data Model
The Zartico Integrated Data Model™ comprises the highest frequency and highest resolution geolocation data, spending data, and event data for both residents and visitors, and all event types. Zartico has licensed geolocation, spend and event data. These data sets along with public data sources and specific DMO subscriptions create the Integrated Data Model™.
- Data Brought by Zartico: Geolocation, spend, event, and Hotel (if subscribed) dated back to January 1, 2021.
- National/International Public Data Sources: Jobs, wages, etc.
- DMO Data Sets: • Subscriptions data (Key Data, CRM, STR, etc.) • Marketing (Google, etc)
Below is a full list of standard data sets we bring in and measure in the ZDOS®:
Category |
Data Source or Feature |
Which Zartico Tourism Product Package Level |
---|---|---|
Website |
Google Analytics |
All |
Website |
Website Contribution (Zartico) |
Add-on at any level |
Marketing |
Google Ads |
All |
Lodging |
Smith Travel Research (STR) - Weekly/Monthly |
All |
Lodging |
All The Rooms |
All |
Lodging |
KeyData |
Add-on at any level |
CRM |
IDSS |
All |
CRM |
SimpleView |
All |
Location Data |
Daily Location Data Licensed by Zartico) |
All |
Location Data |
Location Normalization by Zartico |
All |
Events |
Licensed by Zartico |
All |
Visitor Spending |
Spending & Demographics Licensed by Zartico |
All |
Visitor Spending |
Visa Destination |
All |
Zartico |
Place Categories (Zartico) |
All |
Zartico |
Content Topics (Zartico) |
All |
Misc |
BLS |
All |
Tax |
New Tax Standardized Schema |
Standard & Enterprise Partners Only |
Marketing |
Google Campaign Manager |
Standard & Enterprise Partners Only |