What is a Quality Visit Index?

A quality visit contributes more value than cost to your tourism economy and community.

Not all visits are equal. Zartico helps you identify Quality Visits, and your insights enable you to target visitors who travel when you need impact, and move and spend in ways that meet your goals and impact your community the most.  

A Quality Visit contributes more value than cost to your tourism economy and community and helps you achieve your overall destination goals.

  1. An overnight or multi-day trip, contributing extended tax revenue and spending for local benefit.
  2. Occurs during low demand periods helping to stabilize the demand of our services.
  3. Follows high engagement with our recommendations of how, when, and where to visit.
  4. Supports our locally owned businesses, keeping profits within the community.

The Quality Visit Index 

The Quality Visit Index shows how your top 25 origin markets experience your destination compared to your destination's overall visitor, according to key attributes of a quality visit (overnight visitation, high local spending, and engagement with your content). 

Watch this video to learn more about the QVI.