What does Share of Wallet mean?

The share of wallet tells you the percentage each spending category takes up of the total spend.

What is Total Spend? 

The visitor spending we receive represents a sample size of the total transaction volume spent within your destination boundary. 

Learn more about your spending data here.

What is Share of Wallet?

Share of wallet is the percentage that is spent in each category during a given time frame. For example, if you see 41% share of wallet for accommodations, that means $41 of every $100 spent in your destination was spent at an accommodation. 

Share of wallet also shows you what percentage of that was spent by visitors. 

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Where can I find share of wallet in the ZDOS®?

You can find share of wallet in the Foundations: Destination Management module...

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Or, in the Foundations: Economic Opportunity Module, depending on your package. 

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