Visitor Flow and Visitor Spending gives you demographic information
There are a few options for viewing demographic information on visitors to your destination.
Watch this video to learn more:
In the Trends: Visitor Flow Module, you can begin to see visitor behaviors by using the “DMA” and/or “Category” filters. Start with one filter and add the other to see how the origin markets interact with different categories.
In the Trends: Visitor Spending Module, you'll see demographic information that is self-reported to the credit card companies such as age, household income, and children in the household. These are filterable to better understand a segment.
You may also want to use a cross visitation Dynamic Visualization using one of the analysis reports in your contract.