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What Demographics Can I see in ZDOS®

Spending data gives you demographic information

There are a few options for viewing demographic information on visitors to your destination. 

Spending Module

In the Spending Module, you'll see demographic information that is self-reported to the credit card companies such as age, household income, and children in the household. These are filterable to better understand a segment. 

Origin Behaviors Module

In the Origin Behaviors Module, you can select specific origin markets to see demographics based on household income, age, and the categories these markets engage with.