Spending data gives you demographic information
There are a few options for viewing demographic information on visitors to your destination.
Spending Module
In the Spending Module, you'll see demographic information that is self-reported to the credit card companies such as age, household income, and children in the household. These are filterable to better understand a segment.
Origin Behaviors Module
In the Origin Behaviors Module, you can select specific origin markets to see demographics based on household income, age, and the categories these markets engage with.