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Visitor Profile (Module Overview)

Want to know who is visiting your destination, where they are going, and the impact they make? Check out this module!

This Module will help you understand who is coming to your destination.

The Visitor Profile Module is one of your Self-Serve Insight Modules in which a DV + Strategy POVs can be requested. 

What Does This Module Tell Me? 

The insights look at who your visitors are and the impact they make on your destination


In this module, you will see: 

  • An overview of how your visitors are engaging with your destination 
  • An overview of information on who your visitors are (including demographic information)


Read step-by-step directions

Watch a video walkthrough

Follow these steps to understand your Visitor Profile: 


Step 1: Use the date filter at the top to select what timeframe you would like a visitor profile for. If you want to narrow down to a specific area within your destination, choose from the county or city filter.

Pro-tip: Start with something more high-level like "Last 12 months" and all counties and cities-- This means you have more data in your sample size!

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Step 2: Evaluate the Key Performance Indicators (KPIs) for the profile of your visitor. These tell you some overall numbers about your visitors during this timeframe. The "Observations" KPI shows what percent of the observations (pings of data) from devices (such as phones) in your destination came from visitors (as opposed to residents). The "Spend" KPI shows what percent of all the spending in your destination on key tourism-related categories came from visitors. "Average Spend" shows the average transaction amount by visitors in tourism-related categories.

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Pro Tip: This module will tell you about your visitor behavior compared to your resident behavior. Interpret your KPIs like this example below...

Zarticoach_DIY Your Visitor Profile

Step 3: View the map to understand where your visitors came from. You can hover over the chart to see more details, and there is a full table of data by Market Area below.

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Step 4: View your demographic information to understand more about age ranges, income levels, and households with children.

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Step 5: View the next charts to understand where visitors are going within your destination. 

Pro Tip: Use the sliders to access additional charts, and click to drill in to see more details.

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Step 6: Review your data on how your visitors are spending money. The KPIs will show what percent of all the spending in particular categories comes from visitors, as opposed to residents.

Screen Recording 2023-10-19 at 4.10.37 PM (1)

Watch this Video Walkthrough of the Visitor Profile Module

Visitor Profile Video Link


Need assistance? Reach out to support@zartico.com and we'll help you out!