Campaign planning has never been easier or more effective than when using your ZDOS™. Learn more here!
We have several modules that can help in your planning using your ZDOS™. As you dive in and look at your data, we have a few recommendations to get you started and direct your data analysis for campaign planning.
The module names used in this video have been updated but the insights, content and functionality are accurate.
Creating a Campaign Brief
Begin by creating a campaign brief. A campaign brief will help you get started by identifying opportunities through intelligence found in the ZDOS. This is your campaign playbook or game plan.
Some examples of opportunities you may discover are:
- Patterns
- Opportunity markets
- Spend correlations
- Seasonality
- Establish personas
- Demand
How Do I create a campaign brief?
Start by writing clear objectives for your campaign. A great way to craft your objectives is the answer these four questions using data from your ZDOS.
Answering your questions in the ZDOS™
Below are the best places to answer these questions:
Who Do you want to target? → 4. Origin Behaviors
When are they visiting? → Distribution
Where are they from? → Market Index
What are they spending Money on? → 6. Spending
