Planning Campaigns Using Your ZDOS™.

Campaign planning has never been easier or more effective than when using your ZDOS™. Learn more here!

We have several modules that can help in your planning using your ZDOS™. As you dive in and look at your data, we have a few recommendations to get you started and direct your data analysis for campaign planning. 

In this video, we discuss evaluating and identify need periods.


In this video, we discuss evaluating markets during those need periods. 

In this video, we discuss looking into those specific markets to evaluate visitor behavior from those markets to help shape seasonal campaigns. 

Creating a Campaign Brief

Begin by creating a campaign brief. A campaign brief will help you get started by identifying opportunities through intelligence found in the ZDOS. This is your campaign playbook or game plan. 

Some examples of opportunities you may discover are: 

  • Patterns
  • Opportunity markets
  • Spend correlations
  • Seasonality
  • Establish personas
  • Demand

How Do I create a campaign brief?

Start by writing clear objectives for your campaign. A great way to craft your objectives is the answer these four questions using data from your ZDOS. 

Zarticoach_3.0_Deep Dive_ Using the ZDOS® to Help With Planning


Answering your questions in the ZDOS™

Below are the best places to answer these questions:


Who Do you want to target?  → 4. Origin Behaviors

Screen Shot 2023-09-08 at 8.56.29 AM


When are they visiting? → Distribution

Screen Shot 2022-11-29 at 3.29.14 PM


Where are they from? → Market Index

Screen Shot 2022-11-29 at 3.27.34 PM



What are they spending Money on? → 6. Spending

Screen Shot 2023-09-08 at 8.58.14 AM