Streamlining and enhancing your ZDOS® experience
Summary of key changes:
As we continue to simplify your ZDOS® experience, we have:
Sunsetted datasets & modules. As of October 4th, we have removed the Bureau of Labor Statistics data (previously available only through the Analytic Designer) for all clients.- Affecting a very limited number of clients, these additional datasets and modules have also been sunsetted.
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- Datasets: BLS, All the Rooms, Transparent, Matomo (for NJ only), Google Analytics (old)
- Modules: Z-Universal Analytics, Foundations: Economic Opportunity, Foundations: Distribution Visitor, Foundations: Demand Generation
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- Updated the name of the module to more closely align with the intended use of the insights. Future updates to change from WebCon on the insight titles and copy will be forthcoming.
- Multi-county clients can now isolate specific counties within their destination to develop campaigns and personalized strategies based on individual county insights.
- Within Zartico's lodging data, Average Stay Value is calculated by dividing the total revenue by the number of check-ins.
- In order to provide quality insights to our clients we have replaced the Avg. Visitor Spend from the Visitor Snapshot module with % of Local Spend (same metric that is utilized within the Quality Visit Index).
- This new KPI highlights the portion of visitor spending to local merchants, filtering out merchants such as fast food, grocery chains, and big box stores. Share with stakeholders to point to the ways visitors support local businesses.