Use this module to help look into the future of your hotel bookings understand if you are trending up or down from previous year.
Summary
The purpose of this module is to look into the future of hotel bookings and see if you are accelerating or falling behind the previous year's bookings. This module looks at 6 months into the future compared to the same period for the previous year.
What kind of lodging data will I see?
Zartico provides direct booking insights into hotel as well as STVR when this data is available in your destination. If your destination does not have direct STVR data, you will only see direct booking hotel data.
What does this look like in ZDOS®?
You may see one or two charts in many of the insights in this module. If STVR data is available for your destination, you will see two charts. If no STVR data is available for your destination, you will only see one chart with Hotel data.
What Does This Module Tell Me?
How does current demand compare to last year's demand at this time?
This section reflects bookings for the next 6 months compared to last year's values.
How does future hotel occupancy compare to historical occupancy over the past year?
Use these insights to monitor progress towards occupancy goals.
What future reservations are on the books?
The first insight shows occupancy pacing by week for the next four weeks. Toggle to the next insight to see the next 90 days of occupancy. Use these insights to identify opportunities to fill mid-week or weekend gaps.
How are the quality of future bookings relative to the current trend?
Use these insights to identify opportunities for generating quality visits to your destination.
This insight gives you a trend line for historical looking at last 3 months as well as future looking forward to the next 6 months.
How are the components of Stay Value trending individually?
The insight on the left shows Average Daily Rate, and the insight on the right shows Length of Stay. Use these insights to compare trends in average daily rate and length of stay.
How do your future booking markets compare with historical booking rates?
Shows the percentage of historical revenue (left) against future bookings (right) to identify markets that are over or under-pacing relative to their historical averages. Use these insights to influence visitor volume by market area and optimize targeting.
Are future bookings pacing at a similar stay value to their historical trend - Top 10 markets
Use these insights to monitor the stay value of your top feeder markets.
Complete Lodging Data Table
Use this chart to export this data to either CSV or Excel. This chart shows data for all geographic areas in your subscription.