Advancing the quality and accuracy of your Website Contribution data.
Summary of key changes:
Improved matching of Source/Medium values for UTM code URLs associated with paid media campaigns.
Improved matching of Source/Medium values for referral links (such as organic, social and PPC.
Improved matching of conversions to page URLs, resulting in a greater distribution of conversions to your site's content, landing page and content topics.
Why it matters:
This work greatly advances the quality and accuracy of your Website Contribution data.
Improved ability to track performance of webpages, content topics and key paid and earned traffic drivers to your site.
WebCon traffic more closely mirrors patterns you see in your overall website data.