See inbound passengers who fly into competing airports and drive into your city.
Dual Observations is when an inbound passenger flies into a competing airport and is then observed in your market, meaning they are observed at a competing airport and also seen within your market.
Your market is defined as an approximate radius reaching the halfway point between your airport and your main competitor's airport.
Each insight in your module will have a graphic representation of the top results along with a list view for full results.
This module includes:
Market Share -
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What's the overall market share and leakage using only dual observations?
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What markets are driving into your boundary from each airport?
Watch a walkthrough of this module.