Inbound Market Area (Module Overview)

Discover insights for your inbound passengers to your airport and competitor airports.

This module shows you the Market Areas you draw from, the overall size of each Market Area, and the market share of those Market Areas between you and your competitors. Geolocation observations show you the exact origin markets where your inbound passengers live. 


Each insight in your module will have a graphic representation of the top results along with a list view for full results. 

This module includes: 

Market Size - Where your inbound passengers live

Market Share -

  • Top overall Market Areas into all airports.
  • Your market share from top Market Areas.
  • Competing airport market share from top Market Areas.
  • Year-over-year change of your Market Area share. 

Watch a walkthrough of this module.