See a high-level view of your visitor economy.
This Module will help you understand how your destination is performing by analyzing high-level visitation and spending trends, as well as key hotel insights..
What Does This Module Tell Me?
Get a report of important hotel KPI’s, monthly occupancy and ADR. Gain an understanding of visitation by seeing in-state vs. out-of-state visitation, what origin markets are spending the most, and where visitors are spending in your market as well as categories they’re spending in.
This module will display differently depending on if you subscribe to monthly, weekly or no STR.
Watch a walkthrough demo of this module
What Does This Module Tell Me?
-
Hotel occupancy trends
-
Average daily rate trends
-
Hotel stay value trends
- Overnight visitation trends
- Origin market trends
- Regional visitation trends
-
Impact of Visitor Spending on the Local Economy
-
Visitor Spending Trends
Insights you'll find in the Situational Awareness Module include:
- Hotel Occupancy (last month, change prior month, and change prem same month last year).
- Hotel Occupancy by Month
- ADR (last month, change prior month, and change prem same month last year).
- ADR by Month
- Average stay value (last month, change prior month, and change prem same month last year).
- Average stay value by month
- % Overnight visitation (last month, change prior month, and change prem same month last year).
- Overnight visitation by month
- Share of visitors out of state (last month, change prior month, and change prem same month last year).
- Top 10 Origin markets YOY - Last Month
- Visitation by region compared to previous year
- Share of spending from visitors (last month, change prior month, and change prem same month last year).
- Visitor & resident spending by category
- Average visitor spending (last month, change prior month, and change prem same month last year).
- Share of spending by category