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How can we understand the spending patterns of an overnight visitor vs a day trip visitor?

When it comes to geolocation and spend data correlations, there are a few things to keep in mind. Learn more here!

Layering geolocation and spend data can give you very powerful insight into the impact of origin markets within your destination, but there are a few things you must know about how they work together. 


We take data privacy very seriously, therefore, there are limitations on how we can correlate spend data to geolocation. We receive anonymized geolocation data. We cannot connect a specific persons location data to a specific credit card transaction.


We can see an average transaction amount for an origin Market Area and then look for the movement behavior of that Market Area. 


Watch this video to learn more! 

The videos refer to DMA, which is now labeled as Market Area in your ZDOS™.