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Understanding Your Data With Zartico
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Frequently Asked Questions
How-To's
Account Setup
Implementation FAQs
Place-Based Strategy
Understanding Your Data With Zartico
Location Data
Lodging Data
Jobs Data
Event Data
Spending Data
Website Data
Community & Announcements
Zartico Community
2024 Product Release Notes
2023 Product Release Notes
2022 Product Release Notes
2021 Product Release Notes
Training & Education
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Help Center
Understanding Your Data With Zartico
Quick Help
Frequently Asked Questions
All About Your ZDOS™
ZDOS Destination & ZDOS State
ZDOS Airport
Canada
Training
Training Opportunities
Zartico Academy
Past Zarticoach Sessions
General FAQs
Frequently Asked Questions
How-To's
Account Setup
Implementation FAQs
Place-Based Strategy
Understanding Your Data With Zartico
Location Data
Lodging Data
Jobs Data
Event Data
Spending Data
Website Data
Community & Announcements
Zartico Community
2024 Product Release Notes
2023 Product Release Notes
2022 Product Release Notes
2021 Product Release Notes
Training & Education
Understanding Your Data With Zartico
Get the details on the data you can find in the ZDOS® and find the answers to commonly asked questions when interpreting your data.
Why is the sample size different than what I would expect?
What is average visitor spend?
Best Practices When Looking at Historical Data
What Modules are Great to Share with my Board or Stakeholders?
How have other partners used insights from ZDOS® to achieve better outcomes?
What is brought into your ZDOS® with your STR?
Evaluating Market Opportunities
Four Weekly Check-ins with Your Strategic Planning Tool
Location Data
Understanding boundary lines
What is a Market Area?
What is an Origin Market?
What does the "Other" mean in my geographic areas?
Understanding Your Place-Based POI Strategy
How is a Visitor defined?
How is a Resident defined?
What is the Visitor-to-Resident Ratio?
What is a part-time resident?
What is a Primary POI?
What is a Contextual POI?
What is Common Location?
What are the benefits of geolocation data?
How does Zartico define the difference between Visitor and Resident?
What is geolocation data and where does it come from?
Understanding geolocation data and Device-IP bridging
What is Geolocation Normalization?
How does age of user affect geolocation data?
Can I change the category of my POIs from Zartico's pre-defined options?
What is a Region and why is it important?
See more
Lodging Data
Understanding Lodging Data
Lodging Core (Module Overview)
Jobs Data
What are BLS and NAICS codes?
Event Data
Information On Zartico Event Data from PredictHQ (PHQ)
What is PHQ Attendance?
What is the Event Size associated with PHQ Ranks?
Understanding Predict HQ Ranks
What is PHQ Rank?
What is Local Rank?
What is Aviation Rank?
See more
Spending Data
What is visitor spending data and how is it helpful?
What should I know about tourism merchant category codes?
Website Data
Understanding Your GA4 Data in ZDOS
In the Content and Website-related modules, what does empty value mean?
View to Visit Window
Understanding Categories in the ZDOS