You can find links to all the Zarticon '23 materials here!
Want to share the highlights with a team member? Here is an abbreviated deck of key slides and takeaways from the conference (GoogleSlides & PowerPoint)
Want to see pictures from Zarticon? Here is a link to a photo album of pictures, including some taken by attendees! (link to photo album)
Like those Short Cut videos that played during the event? Here is a playlist on YouTube! (link to watch on YouTube)
Wednesday, May 3 - "Why"
Your industry needs you as a data hero, the most powerful person in the room.
3:00 - 3:30 Welcome to Zarticon!
3:30 - 3:40 We Need You! How Industry-Wide Data and Insights Education Helps the Tourism Cause (pdf & US Travel pdf)
3:40 - 4:00 Situational Awareness: What Brought Us Here and What We’ve Learned So Far (pdf)
4:00 - 4:30 We Need Data Heroes to Create Smart Destinations (pdf)
4:30 - 5:00 AI Can Do Great Things for Destinations (pdf)
Thursday, May 4 - "How"
You can deftly wield your data to assist you in whatever situations you face.
9:00 - 9:30 The ABCs of Data Literacy (pdf)
9:30 - 9:45 The Old + The New = The Necessary: How Data and Surveys Can Work Together (pdf)
9:45 - 10:00 Place-Based Strategy (pdf)
10:00 - 10:30 From-the-Source Deep Dive: What Is Geolocation (and What It’s Not) (pdf)
10:45 - 11:45 BREAKOUT: BEGINNER
Beginners Guide to Data Literacy in the ZDOS™
Confidently identify and answer key destination questions by sourcing the right data and sharing your findings.
10:45 - 11:45 BREAKOUT: ADVANCED
Advanced Guide to Data Literacy in the ZDOS™
Navigate your destination data with time-saving precision and know where to find deeper insights to support your findings.
BREAKOUT A: GUIDE TO DATA LITERACY
| Description | Freebie Resources |
| Confidently identify and answer key destination questions by sourcing the right data and sharing your findings. (pdf) |
BREAKOUT B: GUIDE TO COMMUNICATING DATA
| Description | Freebie Resources |
|
Apply a simple-yet-powerful framework to turn your data into a communication tool. (pdf) |
2:15 - 2:45 From-the-Source Deep Dive: How to Better Use Event Data (pdf)
2:45 - 3:15 From-the-Source Deep Dive: Use Spending Data to Connect Visitors to the Bottom Line (pdf)
3:15 - 4:00 Panel Discussion: How Your Ad Agency Should Be Using ZDOS™ Insights (pdf)
Friday, May 5 - "What"
Using data is best done with a narrative to capture attention and achieve your goals.
9:00 - 9:30 Look Ahead: What’s Next for ZDOS™? (pdf)
9:30 - 10:00 Level Up Your Peers: Tools for Equipping New Data Heroes (pdf)
10:15 - 11:00 Keynote: How to Tell Better Data Stories (pdf)
11:30 - 11:45 What we’ve learned (pdf)
