Report Types
- Opportunity Market Identification
- Visitor Profile + Creative Message Alignment
- Visitor Persona Summaries
Opportunity Market Identification
Output: Bubble chart (see format swaps below)
Zartico Product: Z5
Modules to Export & Add: Identify Markets → Download Quality Visit Index as a .xlsx file.
Filters: Destination-wide. Your selected data range.
Prompt: Copy/paste into AI platform
Here's our Top 25 Quality Visit Markets export [attach xlsx].
Plot % of visitors against Quality Visit Index for each market, with bubble size representing % of spend.
Group the markets into three categories: 'core volume markets' (high visitor share), 'underleveraged opportunities' (low visitor share but QVI above 101.5), and 'other.'
Tell me which markets fall into the opportunity group and explain why they matter for budget decisions.
Sample Output
Notes & Format Swaps
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Note: The threshold is adjustable. Use the mean of the QVI for your destination as a starting point.
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Optional add-on: "Calculate the mean and standard deviation of the Quality Visit Index across all markets in this export. Use mean plus one standard deviation as the threshold for flagging 'underleveraged opportunity' markets, rather than a fixed number.”
Visitor Profile + Creative Message Alignment
Output: Directions for messaging themes
Zartico Product: Z5
Modules to Export & Add: Build Profiles
Filters: Destination-wide. Your selected data range. Filter to the visitor market you are looking at.
Prompt: Copy/paste into AI platform
Here's a visitor profile for [Market] [attach Build Profiles export]. Based on their demographics and category affinities, what messaging themes or creative angles would resonate? Give me 3 directions.
Sample Output
Washington DC visitors skew wealthier, 35% earn $151K+ versus 20% of all visitors, and are notably more likely to engage with Education, Transportation, Business & Professional, and Arts & Entertainment.
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Direction 1: Lean into premium/curated experiences rather than budget messaging, this audience over-indexes on higher income brackets
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Direction 2: Arts & Entertainment and Education affinity suggests cultural and enrichment-focused creative (museums, historic sites, guided experiences) will outperform generic "fun in the sun" messaging
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Direction 3: Business & Professional and Transportation affinity hints at a meetings/bleisure angle worth testing, this market may respond to conference or extended-business-trip messaging
Visitor Persona Summaries
Output: Visitor persona profiles & summaries
Zartico Product: Z5
Modules to Export & Add: Build Profiles
Filters: Destination-wide. Your selected data range. Filter to the visitor market you are looking at.
Prompt: Copy/paste into AI platform
Using this visitor profile data [attach Build Profiles export], write a short, punchy 'visitor persona' summary in plain language, like a dating profile or character bio. Include their spending habits, what they're into, and one memorable line that captures who they are. Keep it fun but grounded in the actual numbers.
Sample Output
