This week’s release notes find us returning to the tree of knowledge to find wisdom in the age-old adage about comparing apples to apples. Because you’ll find this week's updates will provide better “apples to apples” comparisons...🍎🍎
Please email us your favorite apple at community@zartico.com, just don’t say macintosh... 😉
Social Media Module Updates
We have changed all KPIs in paid media and social media modules to year over year rather than "previous period." Showing YOY provides stronger comparable time period analysis and is in alignment with many other modules' use of YOY for comparative analysis.
And…we've corrected a bug 🐛in the Facebook & Instagram ‘Audience by City’ insights.
Feel free to submit your feedback on the ZDOS®️ or if you need help, email us at support@zartico.com. We love to hear what our partners like or what you'd like to see us improve in our next round of updates!